Editor's Guide: The competition of online music software has never stopped. Each music software has its own style and has outstanding advantages in a certain bulk sms service aspect, constantly attracting users. The author of this article takes NetEase Cloud Music and QQ Music as examples to conduct an in-depth analysis of them and share them with you. 1. Purpose of Analysis In-depth understanding of the usage path and basic functions of NetEase Cloud Music APP as well as the basic situation of competing products, based on this and inspiration, to find the next iteration direction of NetEase Cloud Music. 2. Industry Overview 2.1 Market size 2.1.1 China's digital music has great bulk sms service growth space and rapid growth In 2018, the scale of China's digital music market was 7.63 billion yuan, maintaining a relatively high growth trend as a whole.
In particular, around 2015, under the policy of vigorously consolidating music copyrights, there was a growth rate of 113.2%. Compared with the world, the bulk sms service development of digital music in China is still in its infancy, and there is still huge room for growth in the future. 2.1.2 The development is driven by the trend of legalization and users' awareness of paying for music content From the perspective of composition, the revenue of China's digital music platforms mainly comes from three aspects: user payment, advertising revenue, and copyright operation bulk sms service revenue. Before the legalization reform, platform revenue mainly depended on advertising revenue. However, due to the weak advertising monetization ability of the digital music platform itself, it is limited to opening screens, banners and other forms.
Therefore, after the implementation of the legalization policy, the proportion of user paid income To maintain a continuous increase, the growth of bulk sms service advertising revenue stagnated. On the other hand, the revenue from copyright operations in 2018 drove another growth in the overall market size. The digital music platform transferred music copyrights to third-party institutions, and actively utilized and developed the value of music copyrights, enabling them to expand into more diversified businesses. model 2.2 Market Structure 2.2.1 Leading Internet bulk sms service companies have entered the digital music market Based on favorable policies and capital, the future development of the digital music industry is favored by the market. At the same time,