The product form of the user value system is to comprehensively evaluate the growth value of users on a certain platform. The platform sets the user growth level through the growth value value, and provides different rights and services to users of different levels. Users are encouraged to upgrade through continuous behavior to accumulate growth value.
The user growth model generally takes "continuous activity" to "business consumption" as the core goal; after the user completes a specific behavior, a certain experience value is given. The accumulated experience value corresponds to the growth level.
The division of levels is shown in the country email list following table, which can be associated and defined in terms of "requirements achieved" and "user stages":
The Growth Value Calculation Model requires 4 steps to complete. First define the core behavior and value, then build the basic model, then complete the data validation, and finally apply the model to the user.
The core user behavior value is based on basic indicators and core business, and defines the behavior and approved dimensions of a certain type of user. For the splitting ideas of core behavior and data dimensions, please refer to the following table.
The process of building the basic model requires the cooperation of the operation strategy. The goal of the operation strategy is to guide the definition of core behaviors and evaluate the accuracy of the value model. Through the definition of user activity indicators and the analysis of key nodes retained, the accumulation of user operation data , to complete the continuous correction of the value model and the addition and deletion of core behaviors.
Next, let's talk about how to build a growth value calculation model; in general, user growth value = index * coefficient.
To the product or platform; the indicator mentioned here is a certain behavior of the corresponding user, such as login, payment, interaction, etc. The coefficient is a value obtained by weighting based on user attributes and user profiles and user stratification.
Figure 2 Operational Strategy
As shown in Figure 2, after the user growth system is in place, the operation strategy must be coordinated to increase user activity. The core work of user operation is to explore user needs and improve user satisfaction with products.
From the perspective of user life cycle, improve user value; the purpose of operation strategy is to refine operation, through user stratification, design corresponding operation plans for different types of users; purposefully organize and manage target user groups to increase users Stickiness, increase activity, and cultivate user loyalty.
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