How should you determine your subscription pricing? You might consider analyzing your competitors' pricing structures and aligning yours accordingly. Alternatively, you could calculate your costs and add a margin, or perhaps you're going by gut feeling.
In this article, we'll discuss why subscription pricing can be challenging, review common strategies and models, and explain why value-based pricing should be your go-to approach.
An app pricing strategy helps businesses establish the price of their app by determining the most suitable revenue model. Choosing between a Fixed Price or Time & Material model? This decision typically depends on your project's complexity and required flexibility. If you're uncertain about setting your own prices, I highly recommend the shifted market pricing strategy! In this post, we'll explore what that approach entails.