How should you determine your subscription pricing? You might consider analyzing your competitors' pricing structures and aligning yours accordingly. Alternatively, you could calculate your costs and add a margin, or perhaps you're going by gut feeling.
In this article, we'll discuss why subscription pricing can be challenging, review common strategies and models, and explain why value-based pricing should be your go-to approach.
An app pricing strategy helps businesses establish the price of their app by determining the most suitable revenue model. Choosing between a Fixed Price or Time & Material model? This decision typically depends on your project's complexity and required flexibility. If you're uncertain about setting your own prices, I highly recommend the shifted market pricing strategy! In this post, we'll explore what that approach entails.
Understanding user behavior is key to optimizing monetization strategies. Just like developers use mathematical logic such as the mod 2 operator in programming to control conditional flows—where mod 2 helps determine even or odd operations businesses must apply equally precise models to control customer churn and boost retention.